The world’s first and largest mobile lockscreen media platform provider Buzzvil announced its partnership with Ponta, Japan’smajor loyalty and points programme operated by Loyalty Marketing Inc., to launch “Tamaru Screen x Ponta“. Tamaru Screen is Buzzvil’s SDK brand in the Japanese market.
This app allows users to get Ponta Points in exchange for consuming personalized content and ads on the smartphone lockscreen. Earned Ponta Points can be used to get discounts at more than 200,000 of Ponta’s affiliated stores across Japan. Users will have easy access to Ponta cards on the first screen and information of their accumulated points.
Meanwhile, the Softbank-backed startup has partnered with East Japan Railway Company to launch Tamaru Screen x JRE POINT, which allows users to get JRE POINT in exchange for consuming various content on the mobile’s first screen.
Buzzvil focuses on its B2B businesses, BuzzScreen and Tamaru Screen, based on its internationally patented SDK (Software Development Kit) which provides white label lockscreen mobile applications for publishers so they can generate additional revenue and enhance user engagement.
Buzzvil apps earn 6 billion monthly impressions from 30 countries, having more than 50 global publishing partners, such as Lotte and CJ One. Its main advertisers include eBay, Samsung, Adidas, Toyota, Jaguar, and BMW.
Tamaru Screen x Ponta can be downloaded here (Japan Only).