This post is on Mary Meeker’s 2014 Internet Trends Report published in late May. As the report covers a wide variety of topics about the Internet (almost everything), I’ve summarized the content that is related to the mobile advertising industry and added some of my own comments and Buzzvil insights.
» Buzzvil Insight: Mobile advertising will continue to grow based on the fundamental growth of its user base.
» Buzzvil Insight: Ad spend always follows people’s line of vision, even if it takes some time to get there. It is undeniable that the higher % of time users spend on mobile, ad spend will catch up correspondingly.
» Buzzvil Insight: Speaking from the home country of two leading messaging services (LINE and KakaoTalk), we strongly believe in the potential of advertising on these platforms. LINE and KakaoTalk have already begun building advertising platforms for themselves.
» Buzzvil Insight: Publishers who know what content is commonly liked and shared on social media know how to benefit from it. It’s evident that users do enjoy interesting content and are willing to share with their networks. Then, why not ads?
» Buzzvil Insight: Does this mean the return of radio-style advertising in the 21st century?
» Buzzvil Insight: The gap between advertising and content is becoming blurred these days. Some might see such advertising as deceptive, but if users know which are ads and choose to watch them, there’s no need to be worried. Additionally, there are proper forms which fit mobile user behaviors, such as videos under 7 minutes on YouTube. It’s important to dig deeper into the characteristics of devices and users and find the sweet spot.
After going through all the content, I am as optimistic as ever about the future of mobile advertising and I believe there are numerous remaining opportunities out there.
You can view the whole presentation by Mary Meeker below.
The FOCUS series on our blog features specific projects and insights that we believe can change the rules of the game in the mobile industry. To learn more about Buzzvil’s core values, take a look on our website.